Competence, responsibility and leadership.
Contact Italia It has chosen to entrust strategic roles to the most competent people, regardless of gender.
In Contact Italia three strategic areas, three women lead the way. Human resources management, international growth, communication and marketing. People, markets, positioning.
Three areas that determine where the company goes
These are not support functions. They are the three levers on which we build what a customer sees when they come into contact with us.
Human resources. In a company that designs and produces in-house. The person who leads this function decides who enters production, who assists the designers, and who answers the phone when an installer calls from the site with a problem.
International growth. Each market has different standards, installation methods and types of coverage. Bringing a fixing system means adapting the range, technical documentation and distribution network, not translating a catalog.
Communication and marketing. It is the function that decides how a technical product is described: with a test result or with an adjective. For us, the choice is the first one, and it is an editorial choice before it is a commercial one.
